Ingredients

I always read the headlines - Sulphate free, Paraben free, SLS free, but what does its actually mean ?  Should I really be avoiding these chemicals ?  A friend of mine, a recent 'natural' product convert, asked me this question and I realised that for many of us, we know the buzz word and the headlines but do not always know the detail or reasons. Here are my views and I hope it helps next time you pickup your toothpaste, deodorant, moisturiser or hair products. I also found a great article from the Journal of Toxicological Sciences -  Vol 41, No 4, 551 - 560, 2016...

Broccoli Seed Oil  is gaining recognition as a natural alternative to silicone and I am so pleased that CurlyEllie is at the forefront of this revolution.

Lets keep demanding more from our hair care routine.

Panthenol (Pro-Vitamin B5) Panthenol (Pro-Vitamin B5) is a key CurlyEllie Ingredient used in our Shampoo, Detangling  Spray and Rinse-out Conditioner. Panthenol is the alcohol analog of pantothenic acid (vitamin B5), and is thus a provitamin of B5.  It is sometimes referred to as Panthenol, Pro-Vitamin B5 or Vitamin B5. Panthenol is naturally-occurring and provides very many benefits to your curly hair. We really love Panthenol because Panthenol helps to detangle, shine and moisturise your curls. It also great at helping the hair retain moisture. Panthenol is a humectant (keeps things moist by attracting and retaining moisture from the air), emollient and moisturiser (keeps layers soft and more pliable by increasing hydration due...