Spotlight : Do you know what is in your shampoo
It is always very important to understand what you put in your body and on your body.
A key ethos of CurlyEllie is to only use Ingredients that are kind to skin, hair and planet.
We have used Quinoa in all our products ? why ?
Hydrolyzed Quinoa is a key CurlyEllie Ingredient used in all CurlyEllie Products. Quinoa is mainly cultivated in the Andes of South America and has been an important source of nutrition in the region for 6,000 years. The Incas called it the “mother grain” and held it sacred. In fact, it was so revered, each year the emperor of the Incas would sow the first quinoa seeds of the season with a golden shovel.
Quinoa is considered to be a complete protein, containing all eight essential amino acids. Hydrolyzed Quinoa, hydrolyzed protein, confers film forming and moisture retention benefits typical of proteins, and has also been shown to provide substantivity.
Through advancements in protein chemistry, Hydrolyzed Quinoa helps retain hair color through a natural and sustainable platform. With the use of Hydrolyzed Quinoa , hair colour remains vibrant and tresses are protected for beautiful, lustrous-looking hair.
Proven substantivity to hair repairs damage and makes curly hair look smoother and silkier.
Quinoa confers film forming and moisture retention benefits typical of proteins, but has also been proven to provide substantivity and penetration of the hair for damage protection and control.
Penetrates into the hair shaft for powerful protection and repair
Film forming properties protect hair and skin from environmental exposure.
Considered a complete protein, Quinoa contains all 8 essential amino acids.
Binds moisture and provides nourishment to skin and hair