Multi Award Winning Collection for your Curls
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Our Story

I started CurlyEllie because I believe that "no more tears" should mean exactly that, for children with even the most curly, unruly hair. 


Ellie My motivation was the heart break of seeing my 2 year old daughter (CurlyEllie herself) wincing as I pulled the comb through her forest of curls each night.
Her curls were so beautiful but so difficult and upsetting (for us both!) to manage.  I turned to friends, family and social media to find the answer. I would routinely stop other parents of curly haired children and ask for advice on hair care. The only consistent theme in the responses I got was that nobody was that happy with the products they were using. This led me to develop the CurlyEllie Hair Collection. 

As well as a product that worked, I needed products that were as kind and as natural as possible, due to the eczema and allergies that Ellie suffered as a baby. 

At CurlyEllie we believe we have created custom crafted, high quality and unique hair products designed specifically for sensitive, curly, kinky and frizzy hair to moisturise, hydrate, detangle, define and shine your child's curls. This is our goal.

We have been recognised for our ethos and were awarded

  • GOLD at the 2017 Made for Mums Award,
  • GOLD for the Best children toiletries collection at the Junior Design Awards 2017;
  • Top 10 WholeFoods Market Hair Care product for Summer 2017

EXCLUSIVELY in-store at WHOLEFOODS across the UK, Natural Health, Green Supermarket in Malta, Skandish in Ibiza and Reformhaus Weimar.

You can also pick us up with your weekly shopping at Ocado

We also happen to be gluten free, vegan, sls free, paraben free and we are free of all mineral oils.

Most importantly, all our materials are sourced in an ecologically conscious way.

Now, Ellie has a product that works and her hair looks great!!

VISIT OUR SHOP AND ENJOY USING IT AS MUCH AS ELLIE.