The CurlyEllie story began over a decade ago, when as first-time mum I was dragged into the world of childhood eczema!

With the allergies and sensitive skin of my darling son, Aidan. I thought I had pretty much nailed our family’s vegan diet, lifestyle and all the natural potions and lotions to soothe Aidan’s sore skin. But then came Ellie!

With a shock of curls, allergies and sensitive skin, my go-to care routines struggled to meet her needs and traditional products like tea tree oil caused allergic reactions.

Even worse, what worked on her skin, caused tears at haircare time and what worked for her hair caused even more tears due her reaction to the ingredients.

With a sore-skinned, frizzy, tangled-haired and grumpy Ellie, I set about researching the pure and natural ingredients that could soothe her scalp, discipline her frizz and put a smile on her face.

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Together, we experimented with ingredients, haircare routines and learning about texture, condition and how to nourish her tresses and gloss her curls.

Ellie’s favorite vegetable is broccoli. We discovered that combinations of plant products such as broccoli seed oil, quinoa and babassu oil brought incredible benefits. They don’t just gently clean her hair and calm her scalp, but make looking after her curls a pleasure for us both.

I carefully sourced each individual ingredient. I knew they had to be effective in giving Ellie amazing curls but would not irritate her allergies. One of her allergies was to dairy.

As a result, our diligence in sourcing has always been second to none, and this is something I am so proud of.

Ellie’s allergies meant that the purity of our ingredients was paramount, and this continues to be a guiding principle for CurlyEllie today!

My daughter Ellie, who is the inspiration behind our range, suffered from eczema and hyper-sensitive skin. It was important that her haircare products were able to help soothe her scalp and not irritate it.

I looked to the natural world for solutions. As a result, the highest ingredient in our collection after water is Aloe Vera, also known as the ‘miracle plant’.

Regular use of Aloe Vera in your hair has been shown to repair dead skin cells on the scalp, promote hair growth, prevent itching on the scalp, reduce dandruff and scalp conditions such as eczema. This level of analysis is put into every ingredient that gets Ellie’s ‘thumbs up’ and makes it into our products.