CurlyEllie, the multi-award winning gentle haircare range, is pleased to announce its latest UK distributor, Ocado. Ocado is the UK’s only ‘pure play’ online grocery operator and the world’s largest dedicated online grocery retailer, and will stock the Original CurlyEllie gentle haircare range, comprising Gentle Shampoo, Nourishing Conditioner, Moisturising Detangling Spray and Curl-Defining Leave in Conditioner.
“Ocado is a pioneer in its sector, innovation is at the heart of everything we do and as a result we work relentless to source innovative and exciting brands that reflect our ethical and environmental values,” said Charlie Hacker, Buying Manager, Ocado “CurlyEllie has already achieved three awards for its UK manufactured gentle haircare range and we were excited by its use of natural ingredients such as quinoa and gold of pleasure seed oil.”
The CurlyEllie gentle haircare range draws its inspiration from the natural world, combining fresh and exciting ingredients without parabens, SLS / SLES, synthetic fragrances or silicones. The range is gentle enough to care for baby’s first curls, yet the products are designed to repair dry, damaged and coloured hair, minimise frizz, gently detangle and restore shine, bounce and radiance.
“With over half a million active customer00s, Ocado’s extensive UK presence will mean that the CurlyEllie gentle haircare range can be available via the Ocado app and website 24 hours a day,” said Zaina O’Halloran, CurlyEllie’s founder. “Ocado shares our commitment to excellent customer service and we are proud to join its online platform of ground-breaking products from across the UK. Together with the launch of our new CurlyEllie Intensive Treatment Mask, at the start of this year, this year is shaping up to be an exciting year already.”