CurlyEllie Gentle Shampoo, from range by CurlyEllie, the haircare brand for curly locks has been awarded Gold at the 2017 MadeForMums Awards. This is in addition to the Silver award at the Junior Design Awards 2016 prize for Best Children’s toiletries collection. This is a huge achievement with CurlyEllie only launching in April of last year.
The founder Zaina O’Halloran says, I designed the Curly Ellie Shampoo to meet the needs of my daughter Ellie, whose baby allergies and eczema had left her scalp very sensitive, even to baby shampoos. For me and for countless mums with curly haired children, Curly Ellie Shampoo is an innovation (and a godsend) that has turned ‘hair time’ from a daily struggle with knotted hair, frizziness, dry and tender scalps and a grumpy child into a pleasurable experience, a special time to enjoy together. Initially aimed at children, CurlyEllie has gained cult status amongst women too with mothers discovering the benefits for themselves after seeing perfectly smooth, defined curls on their young ones.
Curly Ellie Shampoo delivers effective yet gentle cleansing, is pure enough not to irritate tender skin, even if it gets in the eyes, but it also provides the lightweight nourishment that curly hair needs to keep tresses glossy, tangle-free and to tame the dreaded frizz.
The Curly Ellie Shampoo is innovative in its use of ingredients, such as quinoa, broccoli and in its omissions of ingredients often linked to childhood allergies; Curly Ellie is free from parabens, sulfates, synthetic fragrances, mineral oils, dairy, gluten, soya, sugar, wheat, yeast. The haircare range is also vegan, vegetarian and made in the UK.
CurlyEllie is available nationwide at Wholefoods and online.