CURLYELLIE™ ADDS ‘LASTING HOLD STYLING SERUM’ TO MULTI-AWARD WINNING VEGAN HAIRCARE COLLECTION FOR CURLY HAIR
We launched The CurlyEllie Original Collection almost 4 years ago, driven by my desire to create a range of natural hair products to manage my daughter Ellie’s curly hair without irritating her skin and scalp.
From our amazing communities feedback, support and amazing reviews, it wasn’t long before some prestigious awards followed. Just over a year ago, we launched the Intensive Hair Mask and most of all the products can now be bought in handy travel sizes for those trips away and days out.
My own experience is that as Ellie’s hair has got longer, thicker and curlier, and she developed an active outdoors lifestyle, the needs of her hair changed, requiring a longer lasting styling product that held her curls for longer and provided her with added protection against environmental effects.
So, I decided to focus on looking after her the scalp but also continuing our ethos of easy, perfectly defined curls... thats when work began on the Serum.
The addition of the Styling Serum to the collection is testament to the demand and popularity of the range and comes in response to the curly hair community’s needs.
I crafted the Long Lasting Styling Serum to use alongside our existing collection and to further add volume, moisturise, enhance, hold and protect.
And of course, a new product would not be new without another fab ingredient that I discovered - gentle but highly effective Organic Certified Oil ‘Tilia Tomentosa Bud extract’ (Ticiline) which helps protect hair while increasing volume.
Registered with the Vegan Society, the Lasting Hold Styling Serum is available in a 125ml format and will provide a longer lasting natural hold to your curls and like the rest of the CurlyEllie collection, it will leave hair shiny and bouncy without leaving hair feeling greasy or weighed down. For best results, use the Serum after the Curl Defining Conditioner or on its own and dry with a duffer or leave to dry naturally.